While creating a website, keep these 22 key elements in mind. Your site should reflect the brand of your company. Visitors should easily identify your logo and brand name from your website. A good website will help visitors recognize your brand easily, while also adding credibility and enhancing your business’ image. Here are some tips to create an attractive website. Using images and videos is a great way to make your site stand out. 

A well-designed website should incorporate the latest trends and provide proper functionality to attract visitors. It should also be easy to navigate and contain important information for users. It should also be easy to contact the company’s customer service department. It should also be secure and provide clear guidelines for payments. Visitors should be able to easily make purchases and use secure checkout methods. Providing a high-quality website is vital to attracting new customers and ensuring repeat business. 

Good websites have a clear message on the homepage. A website with a strong call to action is easy to navigate and trustworthy and will make a good first impression. A site that is user-centric is more likely to succeed. It must be easy to navigate, and its pages should be well-organized and easily accessible. There is no substitute for an accessible and functional site. The 22 key elements of a good website can help you create a successful site. 

Color palette 

One of the most important aspects of a website design is the visual appeal, and a color palette can have a huge impact on that. A study by Quicksprout shows that 85% of shoppers base their decision to make a purchase on color alone. And a Betamax study found that changing the color of a CTA button can increase its click-through rate by 50 percent. Creating a successful color palette is an essential step toward building brand recognition and improving your website’s CTR. And it can help you to make more sales, too! 

To choose the right color scheme for your website, begin by looking at your logo. If you don’t have a logo, try looking at your existing colors. Use them to make a palette for your website that will reflect the business’s goals and values. Check out color psychology charts or infographics to help you choose colors that will be appealing to your audience. By knowing your audience’s preferences, you’ll be able to choose a color scheme that will appeal to them and get them to visit your site. 

Choose a base color to represent your brand. Red is associated with passion, energy, and speed. Use red in e-commerce websites or takeaway apps. Blue represents gentleness, optimism, and confidence. In general, you’ll want to avoid pink, which is considered the “child’s play” color. Using a color palette for your website design is a good way to ensure that your content is engaging while making your site look appealing to both types of customers. 


When putting together a website, fonts and typography should be among the most important elements. Not only are they crucial for the overall UX of a website, but they can also help to convey a brand’s personality. A study by MIT found that the choice of fonts affects our emotions, helping us focus better. Furthermore, a font plays an important role in a company’s branding strategy. The typeface that a company uses should be unique and distinguishable. 

Using different fonts helps to establish a visual hierarchy. Your eye will first notice the element that has the most prominence. Choosing the boldest font will help to convey your most important message. In addition to visual hierarchy, fonts improve readability. You can get free fonts from a font library. Then, make sure that the fonts you use are consistent with your brand’s personality. When choosing fonts, you need to consider the size and weight of your content. 

When choosing fonts for your website, it is important to remember that some fonts are free and others require you to purchase them. If you are using a free font, you should credit the font creator for its creation. You should also avoid stealing other people’s fonts. In addition, fonts are available for download for free on various websites. The good news is that there are a large number of free fonts available. 

Aside from using fonts for your site, you should also make sure that the style of the text matches the fonts on your website. This will ensure that your visitors aren’t confused between text and images on your site. Furthermore, the fonts will make your website look unique and appealing to the eye. You can choose from a variety of fonts, such as Times New Roman, Arial, and Verdana. Additionally, fonts can be classified into two main categories – monospace and serif. 


When designing your website, you must put a lot of thought into the navigation elements on your site. The navigation should be descriptive, showing the main products and information on your site. Ultimately, you want your visitors to be able to find what they need without spending time clicking a bunch of different links. Here are some tips to help you make the best navigation scheme for your website. Read on to learn more. And remember that navigation is a very important part of your website. 

You must put navigation elements in prominent places. Visitors can easily access the various pages on your website by using the navigation bar. This will help the search engines index the information on the site. Conversely, poor navigation will only confuse them and send them running for the exit, which doesn’t produce any conversions. Keep your navigation consistent and clear. When visitors aren’t sure where to go next, they can easily get lost on your website and won’t be able to find what they need. 

A user experience is the primary goal of website navigation. Without clear and well-designed navigation, they are unlikely to use the site’s content efficiently. The primary goal of navigation is a seamless user experience, and optimizing the site for search engines is often a bonus. However, if you don’t have enough time to optimize your site’s navigation, you can always hire someone to do it for you. 

You must use CSS to style your navigation bar. The CSS frameworks suggest that you separate structural and decorative CSS. To apply the CSS for your navigation bar, you should include a reset stylesheet. By doing so, the reset stylesheet will take advantage of the cascading behavior of CSS and will be the first one to be added to your website. Next, declare the width and margin spacing of the navigation bar in your navigation stylesheet. 

Social Proof 

One of the most important social proof elements is to include customer reviews. Online reviews are highly valued, as they give people a realistic impression of your company. But reviews are only as good as the customers who wrote them. In order to increase your website’s credibility, you need to have a systematic way of collecting customer reviews. Read on at Website design Essex to discover some of the most effective ways to incorporate user reviews into your website. 

Customer reviews and ratings are powerful social proof elements. People trust the opinions of other consumers over the opinions of salespeople. These “real” people also do not have any ulterior motives. Therefore, if you implement social proof in the right way, you can increase conversions and loyalty. The following are five social proof elements you must put into your website: 

Case studies. Case studies showcase the quality of customer service that a company provides. However, these are best suited for B2-B companies. Consumer products can also be turned into case studies. For example, an eCommerce store selling cosmetics or supplements can ask its customers to maintain a diary. These testimonials help legitimize the brand in the eyes of new clients. You can also showcase your business’s logos or awards. 

The right social proof can help you overcome the barriers to purchasing and convert website visitors into buyers. However, they should be used in moderation. Too many of these social proofs can seem spammy and untrustworthy. To avoid this, you can test different social proof elements on your website. It may be worth it to experiment with a few different types before choosing the ones that work best for your website. There is no perfect way to implement social proof on your website.